Creative Objective: To bring awareness to the future of space and investment. Women are at the forefront of the trillion-dollar-in-the-making space economy – and they’re making it the most diverse, inclusive era of exploration ever. They’re at the cutting edge of spacesuit design, aerospace engineering, astrobotany, and more—but they still remain underrepresented in the space sector (and STEM fields) as a whole.
Their pioneering roles are often not widely known. It’s a story that’s still underappreciated – and deserves a wider spotlight. Morgan Stanley, CNN, and Courageous Studios will bring that story to a mass audience for the first time– just in time to kickoff one of the most exciting decades in space humanity has ever seen.
We created a full 360 campaign of social content, experiential, interactive and purpose driven. The full campaign included a full identity and branding exercise, a 5min documentary, a prototype future spacesuit, a series of social videos. A interactive experience that allowed users to learn about the history of spacesuits and the evolution of the future suit. On October 26 we completed the campaign with our interactive Galaxy walk and photo opportunity that allow users to have their portrait on the Morgan Stanley billboard in our new future spacesuit.
Facebook Stories: We created a version of the interactive to run on Facebook to drive traffic back to the main site and event details.
Video Walkthrough of the Galaxy walk.(Created during development of the event)
Tiktok: We created a TiKtok video to run leading up to the event.
Video of Creating Space Website
Time Square Installation
Photo of the Morgan Stanley Billboard
Morgan Stanley billboard experience: Participants of the experience were able to have their picture taken and streamed to the cloud and appear on the MS building Signage. Along with the images the campaign purpose and branding graphics package ran throughout the day.
Feature Film We create a 4min feature film around STEM and the purpose of Space accessibility for all.