Creative Objective: A dedicated team of journalists, writers and producers worked hand-in-hand with GE’s internal resources to create the first ever brand “Bureau”. This content series, hosted by Mikey Kay, was comprised of a rich portfolio of 30 global dispatches exploring the human experiences behind the way we power ourselves.
The goal was to position GE as an electrical innovator, building awareness and affinity amongst key decision makers.
For this Campaign The GE Energy Bureau, was a project that involved us creating a full brand identity and a linking all the content together. The client provided assets and we created assets for the program. We worked closely with GE to create 27+ pieces of content that lived on CNNi and GE, owned and operated. Below you will see the case study created for GE and some key highlights.
Example of Content created for the program. We leveraged interview material from Iraq and provided assets from the interviewee to create a integrated content.