Creative Objective: The Invesco campaign began with Trey Brown. One of our team’s directors found this story about a 13yr Philly native, an up-and-coming fashion mogul who came to the center of the QQQ campaign. My team worked on the overall look and feel of the campaign and the visual experience, including a dedicated hub that showcased all the films in the series and a series of follow-up information and takeaways that helped educate and inform the viewer.
My team was responsible for the look and feel of the entire campaign, and we worked closely with the directors to maintain story integrity and client purpose. The final site houses 7 films for Invesco.
Site: