Creative Objective: I was asked to brand, design and architect the launch of an independent new destination for Chinese Americans. I work with the founder and a developer and Editorial team to design and launch the brand to bring news about China to audiences who were on the outside looking in.
SupChina’s purpose was to provide news and insights on China from the inside to the community living abroad. Below will show the variety of work that went into the concept and development of the brand. You will see work from the initial exploration and ideas. I defined user flow and overall design strategy for the launch of SubChina.
Page Mock up
